Good content is not what you want to say, but what your very best customers want to hear. There's something else - good content is written in a tone that reflects the brand. Tone is not what is said, but how it is said.
Figuring these things out takes a little work, but that's the fun part. We do this work in my workshops - check them out below.
Unless you truly understand the world of the person you’re talking to, anything you write is just blah blah blah, so that’s the starting point for our Audience Workshop - the reader (your potential customer). Words come later, but when they do come, how should they sound? Like you? Like me? Like a brand? Your brand. In the Tone-of-Voice Workshop we’ll find your brand tone of voice and I’ll show you how to use it.VIEW WORKSHOPS