You’re in expansion mode and have invested in a digital marketing strategy. You have your brand guidelines, your values, mission and vision. You’ve got consultants in and spent a lot of money, yet somehow your messaging doesn’t capture the essence of your brand. Sounds like you’ve got a tone-of-voice problem. More precisely, you don’t have a tone of voice. Remember, tone is not what is said but how, and it's an important part of branding. Just look at Innocent or Ryanair.
In Hitting the Right Tone, we analyse the various factors that influence your brand’s tone, like the voice of the founder, the sector, the mission, vision and values. Through this process we will identify tone-of-voice traits that make up your brand’s unique voice.
Then we’ll look at the things you have to say – your key messages – and ‘translate’ them into your brand tone. One of the most valuable things about doing this workshop is that you will walk away with brand tone-of-voice guidelines that you can share with everyone in the organisation, and especially with the content creators, so that channelling the tone is not another thing that you become responsible for.
Book this workshop by paying a 50 per cent deposit today.
- What makes tone of voice
- How your brand speaks – your brand tone of voice
- How to apply your brand tone of voice in your everyday messaging
- How your competitors speak and how you can differentiate yourself